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Monday, April 11, 2011

New Ad Match Guarantee @ Wal-mart!

Walmart has been making lots of changes and today they sent out information regarding changes they are making to Broaden their Product Assortment and Simplify the Ad Match Guarantee.
Here’s the information from Walmart:
Low Prices. Every Day. On Everything.
To reinvigorate the fundamental price promise, Walmart is stepping up its efforts to provide low prices, which include:
-Increasing competitive checks: Store managers and product buyers are checking the competition more often to help ensure Walmart stores offer lower prices on the right mix of items.
-Partnering with suppliers: The retailer is working even more closely with suppliers to lower the cost per item and pass those savings on to customers.
Strongest Ad Match Policy in the Market
The company’s ad match policy is the most competitive in the market, eliminating the need to shop around to save money.
To make it easier for customers, Walmart has:
- Simplified guidelines: Customers do not have to bring in a competitor’s advertisement. If customers find a lower advertised price, we’ll match it at the register. *Walmart will match the price of any local competitor’s printed ad for an identical product. Not applicable to Walmart.com. Restrictions apply. See store for details.
-Implemented new associate training: Extensive associate training helps to ensure the policy is executed consistently across all stores.
I would still bring in your advertisements for the ad match – at least until we see how this goes.. Don’t forget to print the new coupon policy and take it with you while you shop!

Thanks STL Mommy!

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